A Poke in the I: a


Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe late 1990s. Based on narrative which group of children capture, train, and do battle with over hundred imaginary creatures, quickly diversified into an array popular products including comic books, TV show, movies, trading cards, stickers, toys, clothing. eventually became top grossing children’s product all time. Yet phenomenon fizzled it had ignited. By 2002, craze was mostly over. Pikachu’s Global Adventure describes spectacular, complex, unpredictable rise fall countries around world. In analyzing popularity Pokémon, this innovative volume addresses core debates about globalization culture children’s consumption mass-produced culture. Topics explored include origins Japan’s valorization cuteness traditions insect collecting anime; efforts Japanese producers American marketers to localize for foreign markets muting its sex, violence, moral ambiguity, general feeling Japaneseness; vulnerability versus agency consumers; contentious question Pokémon’s educational value place school. The contributors teachers well scholars from fields anthropology, media studies, sociology, education. Tracking reception Japan, United States, Great Britain, France, Israel, they emphasize significance first cultural enjoy substantial worldwide success challenge western dominance global production circulation goods. Contributors. Anne Allison, Linda-Renée Bloch, Helen Bromley, Gilles Brougere, David Buckingham, Koichi Iwabuchi, Hirofumi Katsuno, Dafna Lemish, Jeffrey Maret, Julian Sefton-Green, Joseph Tobin, Samuel Rebekah Willet, Christine Yano